Sb1 Federal Credit Union ($535 million; 31,835 members; Philadelphia, PA) used to employ six different programs for its new membership opening process. To consolidate this cumbersome operation, Sb1 implemented fiVISION’s automated account opening solution, ACCOUNTworks 2G, in July 2011. Since then, SB1 has saved nearly 30 minutes for each membership account opening, cutting the operation from 30 minutes down to 5 minutes in most instances. In addition to opening new member accounts, ACCOUNTworks 2G allows existing Sb1 members to quickly and conveniently open new accounts without ever having to visit a branch. (more…)
Providing credit unions with a more streamlined application technology to enhance the ease of member enrollment and account opening efforts both online and in the branch, technology provider fiVISION has upgraded its original accountWORKS software to the new ACCOUNTworks 2G solution. E Federal Credit Union ($250 million; 26,946 members; Baton Rouge, LA) went live with the technology in Q1 2011.
fiVISION has implemented its new ACCOUNTworks 2G solution at Members Exchange Credit Union ($64 million; 14,509 members; Ridgeland, MS). Members Exchange went live with the technology in March 2011, using ACCOUNTworks 2G for online account opening for both existing and new members.
Prior to ACCOUNTworks 2G, Members Exchange had an existing “online membership application.” Because of the requirements of the USA Patriot Act, however, the credit union would still have to contact the potential member and have them bring in or mail identification. This procedure did not give them the ability to provide that ‘quick response,’ and therefore, had never been very successful. (more…)
Because of the unique parameters associated with Health Savings Accounts (HSA), most enrollment and account opening solutions don’t quite fit the bill. fiVISION, a CRM solutions provider that enables enhanced member service and sales for credit unions, has developed an affordable Health Savings Account Opening Module for credit union members and nonmembers alike. E Federal Credit Union ($240 million; 24,472 members; Baton Rouge, LA) launched the module, called autoENROLL, on June 18, 2009.
According to E Federal’s EVP of Operations, Stephen Mathews, new and existing members are able to go online, complete an application, open and fund an HSA account with E Federal Credit Union. As part of the online process, they are able to order checks as well as a debit card to access funds in their HSA account. Through automated cross-sell offers, they will be able to gain additional products and services.
Like you, I keep up on industry trends and industry news … and this one caught my eye. Online account opening has gained pretty significant traction in the minds of consumers and already makes up a pretty good portion of all accounts that are opened at financial institutions. Leading industry analysts like BAI are now predicting that in a mere 5 years half of all accounts will be opened online. The chart below is an estimate of online account activity in 2009 – by age range:
The folks at creditunions.com have offered up this explanation of the graph – which makes a lot of sense …
‘Younger generations have a much stronger demand for the ability to open new checking and saving accounts online. The graph represents the percentage of individuals that have attempted to open an account online in the past year. This also includes those who had to abandon the process due to process not being fully automated, such as requiring the individual to mail in an application or visit a branch. BAI Banking Strategies estimates that by 2015, approximately 50% of all new accounts at financial institutions will be opened online.’
How much is fully automated?
Part of fiVISION’s business is to offer online enrollment & account opening solutions, so I do check credit union websites pretty often – and find out more often than not that the online offer is of the ‘print & mail’ variety. In reaction, some of you may be thinking things like ‘We’re too small and can’t afford online account opening’ or ‘Our host processor does not support online account opening’ or ‘We’re keeping our expenses down and are not doing any projects right now’ as reasons you are not moving toward offering these services.
But read the analysis closely – the consumer is the judge of the level of automation – and the hurdle you need to meet is to make it so they don’t have to mail anything to you or visit one of your branches In other words, make it so they can do it online from anywhere they want to at any time of day. If you’d like some assistance on meeting that hurdle, give me a call.
Liberty Bay Credit Union ($529 million; 26,789 members; Boston, MA) has selected fiVISION to use its accountWORKS platform to enhance the speed and seamlessness in enrolling new members (both online and in-person) and open new accounts online for existing members. The credit union, which runs on XP Systems’ XP2 core processing system, will also leverage fiVISION’s Enrollment Cross Sell module to offer additional products the member applicant is qualified for but did not select during the application process. (more…)