When new members join credit unions, it’s well known that this time period is essential in selling them certain products and services that will meet their financial needs. To accomplish this goal, credit unions are in constant contact with their new members to induct them into the credit union and all its offerings – a process called “onboarding.”

Sb1 Federal Credit Union ($490 million; 32,881 members; Philadelphia, PA) was searching for a tool to facilitate its onboarding process and has signed with fiVISION, a CRM solutions provider that enables enhanced member service and sales for credit unions, to use the company’s memberWORKS product as a contact
management system to support this process. Sb1 goes live with memberWORKS in early November 2009.

At Sb1, fiVISION’s memberWORKs will be used at this point as a stand-alone contact management system tailored specifically to SB1’s onboarding needs.

“Our onboarding process with new members is an absolute crucial time in exposing them to the credit union’s product offering to benefit their individual needs. So any tool we can use to enhance this opportunity, I’m going to take a serious look at it,” states Tom Swerzy, CEO of Sb1 Federal Credit Union. “A tool like this helps our staff remain in contact with the new members, keeping them organized and enabling them to track what’s been offered and what hasn’t. It’s a very important time to get the new member off on the right foot, and we’re pleased to have partnered with fiVISION to leverage memberWORKS in this fashion to achieve our goal.”

At fiVISION’s suggestion, part of Sb1’s onboarding process has been transformed into a living “member profile” asking questions about their life events to better understand their needs for improved target marketing. This profile can be updated periodically with members as time goes on.

For more information

Read the full press release here.

or learn more about MEMBERworks here.